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Adobe AD0-E551 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Building and Managing Assets | 19% | - Tokens, snippets, and dynamic content - Asset quality and pre-launch checks - Landing pages and forms - Email creation and A/B testing |
| Topic 2: Building and Managing Programs | 39% | - Program types and purpose - Global vs local assets - Channels, tags, and period costs - Engagement programs and settings |
| Topic 3: Analyzing and Building Reports | 9% | - Interpreting campaign results - Program and email performance metrics - Standard Marketo reports and dashboards |
| Topic 4: Defining and Targeting Audiences | 33% | - Smart Lists vs Static Lists - Lead scoring and interesting moments - Smart Campaign triggers, filters, and flow steps - Privacy settings and compliance - Segmentation strategy and use cases |
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