Salesforce Accredited Professional AP-216

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A) Ingredient
B) Variation
C) Booster
D) Exclusion

2. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A) API
B) Audience
C) Salesforce data
D) Date based

3. What is the unified customer profile?

A) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
B) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
C) A profile view for administrators to see activity across all of the customer touch points
D) A unified view of all customer activity across, websites, web applications, mobile store, call center

4. Which ingredient shows a vistor products or content based on a "people like me" algorithm?

A) Similar Items
B) Co Browser
C) Collaborative Filtering
D) Trending

5. Which two items can be included in the total engagement score calculation?

A) Time of Day
B) Actions
C) Identity merge date
D) Visits

Solutions: