A Salesforce credential carries real weight with employers, and the Salesforce Email Essentials (EEB101) exam is the step that earns it. Getcertkey makes that step shorter with 290 expert-prepared practice questions for the EEB101 exam.
Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Essentials for Marketing Cloud Email Marketers |
| Exam Number: | EEB101 |
| Certificate Validity Period: | 2 years |
| Exam Price: | $200 USD |
| Exam Format: | Multiple-choice, Multiple-select |
| Real Exam Qty: | 60 |
| Exam Duration: | 60 minutes |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator |
| Available Languages: | English |
| Passing Score: | 65% |
| Recommended Training: | Salesforce Instructor-Led Training Trailhead: Email Marketing Basics |
| Exam Registration: | Salesforce Certification Portal Webassessor Registration |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No official prerequisites; basic understanding of email marketing recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/certification-email-marketer |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Overview | 18% | - Email Studio and application roles - Legal and compliance requirements - Navigation and core platform concepts |
| Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Email performance metrics - Bounce and complaint management - Standard reports and analytics |
| Email Delivery and Testing | 15% | - Send classifications and sender profiles - A/B testing options - Sender authentication and deliverability - Preview and test sends |
| Subscriber and Data Management | 26% | - Lists and Data Extensions - Subscriber key and sendable data - Importing and maintaining subscriber data - Segmentation and filtering |
| Email Creation and Design | 26% | - Personalization and dynamic content - Content Builder usage - Accessibility and rendering - Email templates and best practices |
Common Questions About the Salesforce EEB101 Exam
What is the Salesforce Email Essentials (EEB101) exam all about?
The EEB101 exam is the official Salesforce exam behind the Salesforce Certified Marketing Cloud Email Marketer certification, validating the skills measured by the Salesforce Email Essentials (EEB101) credential. It sits at the Foundational level of the Salesforce certification program. It also connects to Marketing Cloud Email Specialist, Marketing Cloud Administrator, so the knowledge you build here carries over to those tracks as well.
How many questions are on the EEB101 exam, and how much time do I get?
The EEB101 exam contains 60 questions to be completed within 60 minutes. Before exam day, divide the available time by the question count to work out a comfortable per-question pace, and mark any item that eats into it so you can return later instead of getting stuck. Timed sessions in the Getcertkey test engines make that pacing automatic — run at least two full-length mock exams under the clock so time pressure never becomes the reason you drop points.
What score do I need to pass the EEB101 exam, and what does it cost?
The passing score for the EEB101 exam is 65%, and the official registration fee is $200 USD. Retakes are not discounted — every new attempt means paying the full fee again — so it pays to measure yourself before you book. Work through the 290 practice questions on Getcertkey, sit a timed practice test, and schedule your exam only when your scores are consistently comfortable. That simple habit is the cheapest exam strategy there is.
Are there any prerequisites for the EEB101 exam?
No official prerequisites; basic understanding of email marketing recommended Requirements can change when Salesforce revises its certification program, so confirm the current eligibility rules on the official exam page before you register.
How do I register for the EEB101 exam?
You can book the Salesforce Email Essentials (EEB101) exam through the official registration channels below:
As for delivery, the exam is offered in the following format: Online proctored or onsite at authorized testing centers. Choose the option that suits you best when you book your seat.
What official training is recommended for the EEB101 exam?
Salesforce recommends the following training resources for the Salesforce Email Essentials (EEB101) exam:
Official courses build the foundation; the 290 practice questions from Getcertkey then show you how that knowledge is examined, so the two work best together.
Can I try the EEB101 practice questions before I buy?
Yes. Getcertkey provides a free EEB101 PDF demo so you can review the question style and answer quality before purchasing. Every purchase also includes 365 days of free updates — if Salesforce revises the exam during that period, the updated material reaches you at no cost. Once the free-update year ends, you can extend your update service at a 50% discount.
What if I fail the EEB101 exam, and how is my order delivered?
Every Salesforce Email Essentials (EEB101) purchase on Getcertkey is covered by a 100% money-back guarantee with clear conditions: if you take the corresponding exam within 60 days of your purchase and do not pass, you can claim a full refund by submitting a scanned copy of your exam enrollment slip and your official score report as a PDF within two days of the exam date; claims are processed within seven days of submission. The guarantee does not apply to exams taken within three days of purchase, to material that was downloaded but never used in an exam attempt, or to free products and expired orders, and the candidate name must match the payer name. If you would rather not take a refund, you can instead exchange your purchase for two free exam preparation products of equal value and keep the update service on your original product.
Delivery is instant: your download is sent to your email within one minute of payment, with no limit on how many computers you may install the material on. If nothing arrives within two hours, check your spam folder and contact customer service for help.
What topics are covered in the EEB101 exam?
The Salesforce Email Essentials (EEB101) exam blueprint is organized into 5 domains. The first three are:
- Email Creation and Design — 26% of the exam
- Email Delivery and Testing — 15% of the exam
- Tracking, Reporting and Automation — 15% of the exam
For the complete domain-by-domain breakdown, scroll up to the full exam topics outline above and use it to plan how you distribute your study time.
Salesforce Email Essentials (EEB101) Sample Questions:
Question 1
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
A. Emails can be formatted for desktop and mobile without extra coding.
B. Templates provide the ability to create email messages using content blocks.
C. HTML developers are needed to build templates, but not emails.
D. One template can only be used for one email, maintaining brand standards.
Question 2
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers
A. Subscribers who have opened an email in the past 30 days.
B. Subscribers who have submitted spam complaints in the last week.
C. Subscribers who have not clicked in the past three months.
D. Subscribers within a 30-mile radius of a zip code.
Question 3
Where can a filtered data extension by manually refreshed? Select 2
A. Data Extension details page
B. Send Email wizard
C. Data Extension folder listing
D. User-initiated send definition
Question 4
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers
A. Include @media query CSS in the email
B. Include style="display:block" on all images
C. Use inline CSS styling on all HTML elements
D. Use a Basic, Empty or Themed Template in Content Builder
Question 5
A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?
A. Content detective
B. Send Preview
C. Link detective
D. Email Validation
Solutions:
| Question 1 Answer: A,B | Question 2 Answer: A,C | Question 3 Answer: A,C | Question 4 Answer: A,C | Question 5 Answer: A |


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