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HP HP2-B85 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| HP Imaging and Printing Portfolio | 30% | - MFP and digital sending solutions - Large format and production printing - Inkjet and LaserJet product families |
| Solutions & Applications | 15% | - Document workflow and software solutions - Supplies and service options - Horizontal and vertical industry use cases |
| Competitive Positioning | 10% | - HP differentiators vs competitors - Value proposition and ROI communication |
| Technology & Benefits | 20% | - Printing technologies and specifications - Security and manageability features - Energy efficiency and environmental features |
| Customer Needs & Sales Process | 25% | - Understanding customer business challenges - Imaging and printing assessment methodology - Matching solutions to customer requirements |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. In the technology adoption life cycle, what are the "laggards"?
A) skeptics
B) innovators
C) conservatives
D) pragmatists
2. What is a key reason that HP monochrome LaserJet print quality is better than that of competitive products?
A) HP Scalable Print technology
B) higher fuser temperatures
C) smoothest gray ramp
D) HP ColorSphere toner
3. Which tools are available for select HP Partners to find IPG strategy information and detailed marketing and sales materials for HP imaging and printing products? (Select two.)
A) the HP IPG electronic Instant Reference Guide
B) HP sales representatives
C) the HP Printing Sales Guide
D) the HP IPG Academy
E) the HP Partner Forum
4. What is a characteristic to look for in a potential imaging and printing customer?
A) stable workforce (not growing)
B) no change in industry
C) reduction of jobs
D) concentration of knowledge workers
5. Which ongoing challenges does a business manager face?
A) cash flow, competitor activity, customers, and market share development
B) expense control, investment planning, sales, and administration
C) financial management, production planning, quality of goods, and stock control
D) sales growth, customer handling, administration and know-how, and expertise
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A,C | Question # 4 Answer: B | Question # 5 Answer: A |
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