PDF Version DemoShort on study time for the Facebook Meta Certified Digital Marketing Associate exam? Getcertkey condenses your preparation into 85 focused practice questions for the 100-101 exam, so even a packed schedule leaves room for steady, measurable progress.
Facebook 100-101 Exam Overview:
| Certification Vendor: | Meta (Facebook) |
|---|---|
| Exam Name: | Meta Certified Digital Marketing Associate |
| Exam Number: | 100-101 |
| Related Certifications: | Meta Certified Media Measurement Specialist Meta Certified Media Buying Professional |
| Exam Price: | USD ~150 |
| Passing Score: | 700/1000 |
| Available Languages: | Traditional Chinese, German, Spanish, Korean, English, Portuguese (BR), French |
| Exam Format: | Multiple Response, Multiple Choice |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 24 months |
| Real Exam Qty: | 60 |
| Sample Questions: |  |
| Exam Way: | Online proctored exam delivered through Meta Blueprint / authorized testing; can be taken remotely or in testing centers. :contentReference[oaicite:0]{index=0} |
| Pre Condition: | No prerequisites; designed for entry-level marketers, students, and career changers with basic digital marketing intent. |
| Official Syllabus URL: | https://www.facebookblueprint.com/student/catalog/list?search=100-101%20Meta%20Certified%20Digital%20Marketing%20Associate |
Facebook 100-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Establishing Business Presence | 15% | - Business Setup & Presence
|
| Topic 2: Creating and Managing Ads | 44% | - Campaign Execution
|
| Topic 3: Value of Meta Technologies | 8% | - Understand Meta Platforms
|
| Topic 4: Advertising Fundamentals | 23% | - Ad Concepts & Policies
|
| Topic 5: Reporting and Measurement | 10% | - Analyze Results
|
100-101 Exam FAQs for 2026 Candidates
Which certification does the 100-101 exam lead to?
The 100-101 exam is the official Meta (Facebook) exam behind the Digital Marketing Associate certification, validating the skills measured by the Facebook Meta Certified Digital Marketing Associate credential. It sits at the Associate level of the Meta (Facebook) certification program. It also connects to Meta Certified Media Measurement Specialist, Meta Certified Media Buying Professional, so the knowledge you build here carries over to those tracks as well.
How many questions are on the 100-101 exam, and how much time do I get?
The 100-101 exam contains 60 questions to be completed within 90 minutes. Before exam day, divide the available time by the question count to work out a comfortable per-question pace, and mark any item that eats into it so you can return later instead of getting stuck. Timed sessions in the Getcertkey test engines make that pacing automatic — run at least two full-length mock exams under the clock so time pressure never becomes the reason you drop points.
What score do I need to pass the 100-101 exam, and what does it cost?
The passing score for the 100-101 exam is 700/1000, and the official registration fee is USD ~150. Retakes are not discounted — every new attempt means paying the full fee again — so it pays to measure yourself before you book. Work through the 85 practice questions on Getcertkey, sit a timed practice test, and schedule your exam only when your scores are consistently comfortable. That simple habit is the cheapest exam strategy there is.
Are there any prerequisites for the 100-101 exam?
No prerequisites; designed for entry-level marketers, students, and career changers with basic digital marketing intent. Requirements can change when Meta (Facebook) revises its certification program, so confirm the current eligibility rules on the official exam page before you register.
Can I try the 100-101 practice questions before I buy?
Yes. Getcertkey provides a free 100-101 PDF demo so you can review the question style and answer quality before purchasing. Every purchase also includes 365 days of free updates — if Facebook revises the exam during that period, the updated material reaches you at no cost. Once the free-update year ends, you can extend your update service at a 50% discount.
What if I fail the 100-101 exam, and how is my order delivered?
Every Facebook Meta Certified Digital Marketing Associate purchase on Getcertkey is covered by a 100% money-back guarantee with clear conditions: if you take the corresponding exam within 60 days of your purchase and do not pass, you can claim a full refund by submitting a scanned copy of your exam enrollment slip and your official score report as a PDF within two days of the exam date; claims are processed within seven days of submission. The guarantee does not apply to exams taken within three days of purchase, to material that was downloaded but never used in an exam attempt, or to free products and expired orders, and the candidate name must match the payer name. If you would rather not take a refund, you can instead exchange your purchase for two free exam preparation products of equal value and keep the update service on your original product.
Delivery is instant: your download is sent to your email within one minute of payment, with no limit on how many computers you may install the material on. If nothing arrives within two hours, check your spam folder and contact customer service for help.
What topics are covered in the 100-101 exam?
The Facebook Meta Certified Digital Marketing Associate exam blueprint is organized into 5 domains. The first three are:
- Value of Meta Technologies — 8% of the exam
- Advertising Fundamentals — 23% of the exam
- Creating and Managing Ads — 44% of the exam
For the complete domain-by-domain breakdown, scroll up to the full exam topics outline above and use it to plan how you distribute your study time.
Facebook Meta Certified Digital Marketing Associate Sample Questions:
Question #1
Which two targeting features are available at the Ad Set level? (Choose 2)
A. Bid Strategy
B. Placements
C. Optimizations
D. Target Audience
Question #2
At what level in Ads Manager would a business choose their ad placements?
A. Campaign
B. Ad set
C. Ad
D. Account
Question #3
In which major section of Ads Manager (found in the top navigation bar) would you prepare mockup ad campaigns?
A. Advertise
B. Engage Customers
C. Manage Business
Question #4
Which element is required to create a Custom Audience from website visitors?
A. Facebook Shop
B. Facebook profile
C. Facebook pixel
D. User Cookie
E. FacebookSDK
Question #5
An advertiser wants their ads to cover the full mobile screen because they believe this will be engaging.
Which placement should they use?
A. Instagram Explore
B. Facebook Feed
C. Messenger Stones
D. Facebook Marketplace
Solutions:
| Question #1 Answer: B,D | Question #2 Answer: B | Question #3 Answer: A | Question #4 Answer: C | Question #5 Answer: D |
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