Oracle Responsys Marketing Platform Cloud Service 1Z0-1032-21

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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

Question #1
What must you create in order for Responsys to be able to track clicks on links in a campaign?

A. Link List
B. Link Hashmap
C. Insight Link Report
D. Insight Link Hashmap
E. Link Table

Question #2
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A. Measure = Single Clicks, Sent Date = 3 days
B. Measure = Unique Conversions, Event Date = 3 days
C. Measure = Total Clicks, Interval = 3days
D. Measure = Responders, Event Date = 3 days
E. Measure = Responders, Interval = 3 days

Question #3
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
C. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
D. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

Question #4
Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
C. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
D. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
E. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.

Question #5
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
B. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C. <document="${//all content/. . /acme_marquee.htm}">
D. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

Solutions: