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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Topic 2: CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting |
| Topic 3: Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Data objects, relationships and data capture - Platform architecture and core concepts |
| Topic 4: Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Subscription and preference management - Email configuration, personalization and compliance |
| Topic 5: Security & Administration | 12% | - User creation and security groups - Asset permissions and contact-level security - Company and instance settings |
| Topic 6: Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Tracking script and microsite setup - Landing page configuration and customization |
| Topic 7: Campaign & Program Automation | 12% | - Program Builder and Program Canvas features - Campaign Canvas configuration and usage - Automation logic and workflow design |
| Topic 8: Data Management & Import/Export | 14% | - Contact/account fields, views and custom objects - Data import/export tools and automation - Data standardization and prioritization |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Question #1
You are configuring a promotional email group for Marketing's subscriber-based quarterly newsletter called "The Edge".
How should you configure this email group? (Choose the best answer.)
A)
B)
C)
D)
A. Option C
B. Option B
C. Option A
D. Option D
Question #2
Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?
Response:
A. Use Progressive Profiling to increase data collection from web forms.
B. Use Dynamic Content to capture additional audience data.
C. Use Form Validation to improve the quality of incoming data.
D. Use Advanced segmentation to better target the audience.
Question #3
When configuring Account Linkage in Eloqua, which field is used to link Eloqua contacts to Eloqua account records?
Response:
A. Special Eloqua Company Match
B. Eloqua Account ID
C. CRM Contact ID
D. CRM Account ID
Question #4
What occurs after a campaign reaches its end date? (Choose the best answer.)
A. The campaign becomes read-only, and campaign activity is tracked for another 12 months.
B. The campaign returns to draft mode, and users can reactivate it after changing the end date to a later date.
C. The campaign becomes read-only, and campaign activity is no longer tracked.
D. The campaign continues to flow contacts through until it is manually deactivated by a user.
Question #5
In what order you put these steps when making a template available in Engage?
1. Assign the email to the email group that you enabled for sales.
2. Enable the Sales Users security group to have access to the email group.
3. Decide which existing or new email group will be available in Engage.
4. Create a new email.
5. Enable sales users to have access to the email.
6. Select the Make This Email Group Available in Eloqua for Sales check box.
A. 2, 5, 1, 3, 4, 6
B. 6, 5, 4, 3, 2, 1
C. 3, 4, 1, 2, 5, 6
D. 3, 6, 2, 4, 1, 5
E. 1, 2, 3, 4, 5, 6
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: B | Question #3 Correct Answer: D | Question #4 Correct Answer: A | Question #5 Correct Answer: D |


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