Oracle Marketing Cloud 1Z1-1031

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question #1
A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A. Submit Taxonomy Maintenance requests to My Oracle Support.
B. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
C. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
D. Use Taxonomy Management in the Partner User Interface.

Question #2
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A. Update Frequency
B. Benefit
C. Use of Categories
D. Current State
E. Strategy
F. Classification Rules

Question #3
Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A. Provider Exchange report
B. Schedule Hits report
C. Provider Category report
D. Provider Inventory report
E. Site Hits report

Question #4
Which of these is a common use case for the Recency setting?

A. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
B. To extend data delivery beyond the default period for the audience
C. To hide older audiences and users that are no longer as valuable for targeting
D. To prioritize delivery of the most recent users in an audience

Question #5
What is the meaning of an Index of 17 in the Oracle DMP?

A. The user is 17 percent as likely to be in the category than the average user in the selected universe.
B. The user is 1/17 as likely to be in the category than the average user in the selected universe.
C. The user is 17 percent more likely to be in the category than the average user in the selected universe.
D. The user is 17 times more likely to be in the category than the average user in the selected universe.

Solutions: