PDF Version DemoWalking into the AD0-E202 exam unprepared for its pace is a risk you do not need to take. The Getcertkey test engines recreate the pressure of the Adobe Analytics Business Practitioner testing environment, so when exam day arrives in 2026, it feels like just another practice session.
Adobe AD0-E202 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Analytics Business Practitioner |
| Exam Number: | AD0-E202 |
| Passing Score: | 550 / 700 (69%) |
| Real Exam Qty: | 69 |
| Exam Format: | Multiple choice, Multiple select |
| Exam Price: | $180 USD |
| Related Certifications: | Adobe Analytics Architect Adobe Analytics Developer |
| Exam Duration: | 120 minutes |
| Certificate Validity Period: | 2 years |
| Available Languages: | Japanese, English |
| Recommended Training: | Adobe Experience League Analytics Courses Adobe Analytics Business Practitioner Exam Guide |
| Exam Registration: | Adobe Certification Portal Pearson VUE Registration |
| Sample Questions: |  |
| Exam Way: | Online proctored or onsite testing center via Pearson VUE |
| Pre Condition: | No mandatory prerequisites; recommended 6–12 months hands-on experience with Adobe Analytics |
| Official Syllabus URL: | https://certification.adobe.com/certification/analytics-business-practitioner/172 |
Adobe AD0-E202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Dashboarding for Projects | 38% | - Build, configure and customize Analysis Workspace projects - Select appropriate visualizations, fallout and flow reports - Use Report Builder and Data Warehouse - Combine dimensions, metrics, date ranges and components - Schedule, share and set alerts for reports and dashboards |
| Business Analysis | 34% | - Define reporting strategy based on business questions - Interpret Solution Design Reference (SDR) - Analyze data, identify trends, outliers and anomalies - Understand conversion funnels and performance metrics |
| General Tool Knowledge and Troubleshooting | 9% | - Configure marketing channels and classifications - Identify and resolve common data quality issues - Understand dimensions, metrics, events and variables |
| Segmentation and Calculated Metrics | 19% | - Build and validate calculated and segmented metrics - Apply, compare and share segments - Create and configure basic segments |
Adobe Analytics Business Practitioner Exam FAQ: What Candidates Ask Most
What is the Adobe AD0-E202 exam?
The AD0-E202 exam is the official Adobe exam behind the Adobe Certified Expert - Adobe Analytics Business Practitioner certification, validating the skills measured by the Adobe Analytics Business Practitioner credential. It sits at the Expert level of the Adobe certification program. It also connects to Adobe Analytics Developer, Adobe Analytics Architect, so the knowledge you build here carries over to those tracks as well.
How many questions are on the AD0-E202 exam, and how much time do I get?
The AD0-E202 exam contains 69 questions to be completed within 120 minutes. Before exam day, divide the available time by the question count to work out a comfortable per-question pace, and mark any item that eats into it so you can return later instead of getting stuck. Timed sessions in the Getcertkey test engines make that pacing automatic — run at least two full-length mock exams under the clock so time pressure never becomes the reason you drop points.
What score do I need to pass the AD0-E202 exam, and what does it cost?
The passing score for the AD0-E202 exam is 550 / 700 (69%), and the official registration fee is $180 USD. Retakes are not discounted — every new attempt means paying the full fee again — so it pays to measure yourself before you book. Work through the 70 practice questions on Getcertkey, sit a timed practice test, and schedule your exam only when your scores are consistently comfortable. That simple habit is the cheapest exam strategy there is.
Are there any prerequisites for the AD0-E202 exam?
No mandatory prerequisites; recommended 6–12 months hands-on experience with Adobe Analytics Requirements can change when Adobe revises its certification program, so confirm the current eligibility rules on the official exam page before you register.
How do I register for the AD0-E202 exam?
You can book the Adobe Analytics Business Practitioner exam through the official registration channels below:
As for delivery, the exam is offered in the following format: Online proctored or onsite testing center via Pearson VUE. Choose the option that suits you best when you book your seat.
What official training is recommended for the AD0-E202 exam?
Adobe recommends the following training resources for the Adobe Analytics Business Practitioner exam:
Official courses build the foundation; the 70 practice questions from Getcertkey then show you how that knowledge is examined, so the two work best together.
Can I try the AD0-E202 practice questions before I buy?
Yes. Getcertkey provides a free AD0-E202 PDF demo so you can review the question style and answer quality before purchasing. Every purchase also includes 365 days of free updates — if Adobe revises the exam during that period, the updated material reaches you at no cost. Once the free-update year ends, you can extend your update service at a 50% discount.
What if I fail the AD0-E202 exam, and how is my order delivered?
Every Adobe Analytics Business Practitioner purchase on Getcertkey is covered by a 100% money-back guarantee with clear conditions: if you take the corresponding exam within 60 days of your purchase and do not pass, you can claim a full refund by submitting a scanned copy of your exam enrollment slip and your official score report as a PDF within two days of the exam date; claims are processed within seven days of submission. The guarantee does not apply to exams taken within three days of purchase, to material that was downloaded but never used in an exam attempt, or to free products and expired orders, and the candidate name must match the payer name. If you would rather not take a refund, you can instead exchange your purchase for two free exam preparation products of equal value and keep the update service on your original product.
Delivery is instant: your download is sent to your email within one minute of payment, with no limit on how many computers you may install the material on. If nothing arrives within two hours, check your spam folder and contact customer service for help.
What topics are covered in the AD0-E202 exam?
The Adobe Analytics Business Practitioner exam blueprint is organized into 4 domains. The first three are:
- General Tool Knowledge and Troubleshooting — 9% of the exam
- Business Analysis — 34% of the exam
- Reporting and Dashboarding for Projects — 38% of the exam
For the complete domain-by-domain breakdown, scroll up to the full exam topics outline above and use it to plan how you distribute your study time.
Adobe Analytics Business Practitioner Sample Questions:
Question 1
A company has been using Adobe Analyst for many years. Throughout this period, data needs have changed and some variables no longer make sense with historical records.
What is one possible solution for re-purposing a variable?
A. Use a SAINT Classification to sort the old data into a new default.
B. Create a Data, and overwrite the old eVar data into data with new data.
C. Create a new report Suite with new definition so that the previous data is overwritten.
D. Us the reset Conversion variables option to delete the previous data.
Question 2
A newly-identified bot needs to be filtered out from all reports in a report suite.
Which information from the bot can be used? (Choose two.)
A. Query-string parameter
B. ISP
C. User-agent
D. IP address
E. Country
Question 3
Certain links on your website are resulting in a 404 page.
Which dimension should be used to find out pages are affected?
A. Patching Dimensions
B. Page name Dimension
C. Pages Not Found Dimension
D. Pages by Geo Dimension
Question 4
The Chief marketing Officer has established a monthly revenue target for an online and store and wants to see how revenue for the current month Is tracking towards that goal.
Which Visualization should be used for this report?
A. Tree map
B. Bullet
C. Fallout
D. Scatter
Question 5
How would the analyst create a segment for a new visitor'?
A. Use a segment container of "visitor", where visit number = 1
B. Use a segment container of "hit", where visit number is less than 1
C. Use a segment container of "visitor", where visit number is less than 1
D. Use a segment container of "hit", where visit number = 1
Solutions:
| Question 1 Answer: B | Question 2 Answer: C,D | Question 3 Answer: C | Question 4 Answer: B | Question 5 Answer: A |
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