Adobe Customer Journey Analytics AD0-E608

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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe CJA feature allows automatic updates of scheduled reports?
Response:

A) Batch Processing Engine
B) Report Scheduler
C) Data Sync Manager
D) Profile Update Service

2. A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:

A) Report will show orders that were placed only after promotion page was viewed in the reporting window
B) Report will only show sessions where the promotion page was not viewed
C) Report will not show any orders as sequential definitions are not allowed with 'Person' level containers
D) Report will show orders that were placed after promotion page was viewed and may show orders placed before that page

3. An analyst creates a filter for people that have engaged with a product. How can the analyst share this subset of people with AEP for customer targeting and personalization?
Response:

A) Audiences can only be created in AEP by admin users.
B) The filter must first be shared as a PDF file.
C) The filter can be directly published to AEP without additional steps.
D) Audiences that incorporate filters can be published to AEP.

4. Which setting should be configured first when creating a custom report in Adobe CJA?
Response:

A) Data Export Rules
B) Campaign Priority Level
C) Calculated Metric Formula
D) Date Range Filter

5. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID does not exist (People)) / People

B) (Customer ID exists (People)) / (Customer ID does not exist (People))

C) (Customer ID exists (People)) / People

Solutions: