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Microsoft Certified MB-280

MB-280

Exam Code: MB-280

Exam Name: Microsoft Dynamics 365 Customer Experience Analyst

Updated: Sep 09, 2026

Q&A Number: 138 Q&As

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About Microsoft MB-280 Exam Braindumps

A Microsoft credential carries real weight with employers, and the Microsoft Dynamics 365 Customer Experience Analyst exam is the step that earns it. Getcertkey makes that step shorter with 138 expert-prepared practice questions for the MB-280 exam.

Microsoft MB-280 Exam Overview:

Certification Vendor:Microsoft
Exam Name:Microsoft Dynamics 365 Customer Experience Analyst
Exam Number:MB-280
Certificate Validity Period:1 year (renewal available)
Exam Duration:120 minutes
Exam Format:Scenario-based, Multiple-choice
Passing Score:700/1000
Available Languages:English
Real Exam Qty:40-60
Exam Price:$165 USD
Related Certifications:Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
Sample Questions:Free Download MB-280 Demo
Exam Way:Online proctored (Pearson VUE) or in-person testing center
Pre Condition:Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial.
Official Syllabus URL:https://learn.microsoft.com/en-us/certifications/exams/mb-280

Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Create and Configure Segments and Measures25-30%- Create and configure customer segments
  • 1. Configure dynamic and static segments
  • 2. Create segment definitions using conditions and combinations
  • 3. Create segments based on customer activities and attributes
- Create and configure measures
  • 1. Create measures using calculations and aggregations
  • 2. Create computed attributes and measures
  • 3. Configure metric hierarchies
Topic 2: Manage Overlapping Identities and Unify Customer Profiles15-20%- Configure identity resolution
  • 1. Manage identity relationships and graphs
  • 2. Configure identity matching rules and thresholds
  • 3. Configure deduplication and merging rules
- Manage unified profiles
  • 1. Validate unified customer profiles
  • 2. Review and resolve identity conflicts
  • 3. Configure confidence scoring for merged profiles
Topic 3: Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure customer profile configuration
  • 1. Configure customer identifier and primary key settings
  • 2. Configure consent and preference settings
  • 3. Configure unified customer profile schema
- Configure data policies
  • 1. Configure data retention and lifecycle policies
  • 2. Implement data masking and anonymization
  • 3. Configure data policies for compliance requirements
Topic 4: Configure Data Ingestion20-25%- Manage data transformations
  • 1. Configure data mapping and field transformations
  • 2. Configure data enrichment processes
  • 3. Validate and monitor data quality during ingestion
- Configure data sources and connectors
  • 1. Configure data import schedules and mappings
  • 2. Configure custom data sources
  • 3. Configure Microsoft connectors for data ingestion
Topic 5: Configure Insights and Customer Card10-15%- Configure subscriptions and alerts
  • 1. Configure threshold-based alerts
  • 2. Configure notification preferences
  • 3. Configure automated subscriptions
- Configure customer insights card
  • 1. Configure real-time and batch insights
  • 2. Configure card components and layout
  • 3. Configure card visibility and permissions

MB-280 Exam FAQs for 2026 Candidates

Which certification does the MB-280 exam lead to?

The MB-280 exam is the official Microsoft exam behind the Microsoft Certified certification, validating the skills measured by the Microsoft Dynamics 365 Customer Experience Analyst credential. It sits at the Associate level of the Microsoft certification program. It also connects to Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate, so the knowledge you build here carries over to those tracks as well.

How many questions are on the MB-280 exam, and how much time do I get?

The MB-280 exam contains 40-60 questions to be completed within 120 minutes. Before exam day, divide the available time by the question count to work out a comfortable per-question pace, and mark any item that eats into it so you can return later instead of getting stuck. Timed sessions in the Getcertkey test engines make that pacing automatic — run at least two full-length mock exams under the clock so time pressure never becomes the reason you drop points.

What score do I need to pass the MB-280 exam, and what does it cost?

The passing score for the MB-280 exam is 700/1000, and the official registration fee is $165 USD. Retakes are not discounted — every new attempt means paying the full fee again — so it pays to measure yourself before you book. Work through the 138 practice questions on Getcertkey, sit a timed practice test, and schedule your exam only when your scores are consistently comfortable. That simple habit is the cheapest exam strategy there is.

Are there any prerequisites for the MB-280 exam?

Recommended: Familiarity with Microsoft Dynamics 365 Customer Insights and basic data analytics concepts. No mandatory prerequisites, but hands-on experience is beneficial. Requirements can change when Microsoft revises its certification program, so confirm the current eligibility rules on the official exam page before you register.

Can I try the MB-280 practice questions before I buy?

Yes. Getcertkey provides a free MB-280 PDF demo so you can review the question style and answer quality before purchasing. Every purchase also includes 365 days of free updates — if Microsoft revises the exam during that period, the updated material reaches you at no cost. Once the free-update year ends, you can extend your update service at a 50% discount.

What if I fail the MB-280 exam, and how is my order delivered?

Every Microsoft Dynamics 365 Customer Experience Analyst purchase on Getcertkey is covered by a 100% money-back guarantee with clear conditions: if you take the corresponding exam within 60 days of your purchase and do not pass, you can claim a full refund by submitting a scanned copy of your exam enrollment slip and your official score report as a PDF within two days of the exam date; claims are processed within seven days of submission. The guarantee does not apply to exams taken within three days of purchase, to material that was downloaded but never used in an exam attempt, or to free products and expired orders, and the candidate name must match the payer name. If you would rather not take a refund, you can instead exchange your purchase for two free exam preparation products of equal value and keep the update service on your original product.

Delivery is instant: your download is sent to your email within one minute of payment, with no limit on how many computers you may install the material on. If nothing arrives within two hours, check your spam folder and contact customer service for help.

What topics are covered in the MB-280 exam?

The Microsoft Dynamics 365 Customer Experience Analyst exam blueprint is organized into 5 domains. The first three are:

  • Manage Overlapping Identities and Unify Customer Profiles — 15-20% of the exam
  • Configure Customer Data Privacy Settings and Establish Data Policies — 20-25% of the exam
  • Configure Insights and Customer Card — 10-15% of the exam

For the complete domain-by-domain breakdown, scroll up to the full exam topics outline above and use it to plan how you distribute your study time.

Microsoft Dynamics 365 Customer Experience Analyst Sample Questions:

Question #1

A company has two departments. Each department uses only custom forms and views designed for each department. Currently, all users can view all forms and views.
The company wants to improve usability for its users.
You need to limit users to only individual department forms and views.
What should you do?

A. Add an area for each department within the site map
B. Use a hierarchy security model.
C. Create a model-driven app for each department.
D. Use security roles.


Question #2

You have opportunities that have values in multiple currencies. You manually update currency exchange rates once per month. You need to ensure that currency values are accurately reported. When is the new currency exchange rate applied to the opportunity records?

A. When the calculate rollup field system job for the account table runs.
B. When an opportunity changes the status.
C. When an opportunity changes the status reason.
D. When the calculate rollup field system job for the msdyn_projectteam table runs.


Question #3

You are the Dynamics 365 administrator for a group of financial advisors.
Advisors must use one business process flow to guide them through the standard lead to invoice process.
Each table has the following number of stages and steps:

You need to modify the business process flow to make it valid. What should you reduce?

A. number of steps per stages
B. total number of stages
C. total number of steps
D. number of tables


Question #4

You are creating a forecast. You want to include only opportunities that sell You need to configure this within the system. What should you configure?

A. premium forecasting
B. multiple columns
C. separate views
D. advanced features
E. additional filters


Question #5

You are working with your customer to configure duplicate detection across Leads and Accounts.
The rule must:
* find possible Contacts in the system that match the Lead that you are creating based on an exact match of both first and last name.
* exclude Inactive Contacts when presenting potential duplicates.
You need to create a new duplicate detection rule based on these requirements.
Which three actions should you perform? Each correct answer presents part of the solution. Choose three.
NOTE: Each correct selection is worth one point.

A. Configure the setting to Exclude inactive matching records.
B. Set the Base Record Type to " Contact " and Matching Record Type to " Lead. "
C. Set the Base Record Type to " Lead " and Matching Record Type to " Contact. "
D. Add two (2) rows to the rule Criteria for first name exact match and last name exact match.
E. Add a filter to the rule criteria to check for Status equals " Active. "


Solutions:

Question #1
Answer: D
Question #2
Answer: C
Question #3
Answer: B
Question #4
Answer: E
Question #5
Answer: B,C,D

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