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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Advanced Cross Channel |
| Exam Number: | Marketing-Cloud-Advanced-Cross-Channel (AP-214) |
| Exam Format: | Multiple Select, Multiple Choice |
| Passing Score: | 65% |
| Real Exam Qty: | 60-70 |
| Exam Price: | $200 USD |
| Related Certifications: | Salesforce Marketing Cloud Developer Salesforce Marketing Cloud Administrator |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Exam Duration: | 90 minutes |
| Recommended Training: | Trailhead: Marketing Cloud Advanced Cross Channel |
| Exam Registration: | Pearson VUE Salesforce Certification Portal |
| Sample Questions: |  |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | Recommended: experience with Marketing Cloud, cross-channel campaigns, and core studio tools |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Einstein for Marketing Cloud | 23% | - Personalization and optimization - Configuration and implementation - Einstein capabilities and features |
| Ad Studio | 10% | - Audience targeting and integration - Paid media alignment |
| Triggers | 7% | - SOAP and REST API capabilities - Triggered sends and automation |
| Social Studio | 12% | - Functionality and configuration - Social customer service strategies |
| Interaction Studio | 8% | - Real-time personalization - Best practices for customer interaction |
| Mobile (SMS/Push) | 13% | - WhatsApp integration - MobileConnect, MobilePush, GroupConnect features - Mobile Studio configuration |
| Journey Orchestration | 25% | - Customer journey best practices - Datorama vs Google Analytics capabilities - Reporting and analytics tools |
| Distributed Marketing | 2% | - Features and sending options |
Marketing-Cloud-Advanced-Cross-Channel Exam FAQs for 2026 Candidates
Which certification does the Marketing-Cloud-Advanced-Cross-Channel exam lead to?
The Marketing-Cloud-Advanced-Cross-Channel exam is the official Salesforce exam behind the Marketing Cloud Advanced Cross Channel Accredited Professional certification, validating the skills measured by the Salesforce Marketing Cloud Advanced Cross Channel credential. It sits at the Professional level of the Salesforce certification program. It also connects to Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud Developer, so the knowledge you build here carries over to those tracks as well.
How many questions are on the Marketing-Cloud-Advanced-Cross-Channel exam, and how much time do I get?
The Marketing-Cloud-Advanced-Cross-Channel exam contains 60-70 questions to be completed within 90 minutes. Before exam day, divide the available time by the question count to work out a comfortable per-question pace, and mark any item that eats into it so you can return later instead of getting stuck. Timed sessions in the Getcertkey test engines make that pacing automatic — run at least two full-length mock exams under the clock so time pressure never becomes the reason you drop points.
What score do I need to pass the Marketing-Cloud-Advanced-Cross-Channel exam, and what does it cost?
The passing score for the Marketing-Cloud-Advanced-Cross-Channel exam is 65%, and the official registration fee is $200 USD. Retakes are not discounted — every new attempt means paying the full fee again — so it pays to measure yourself before you book. Work through the 102 practice questions on Getcertkey, sit a timed practice test, and schedule your exam only when your scores are consistently comfortable. That simple habit is the cheapest exam strategy there is.
Are there any prerequisites for the Marketing-Cloud-Advanced-Cross-Channel exam?
Recommended: experience with Marketing Cloud, cross-channel campaigns, and core studio tools Requirements can change when Salesforce revises its certification program, so confirm the current eligibility rules on the official exam page before you register.
How do I register for the Marketing-Cloud-Advanced-Cross-Channel exam?
You can book the Salesforce Marketing Cloud Advanced Cross Channel exam through the official registration channels below:
As for delivery, the exam is offered in the following format: Online proctored or onsite at Pearson VUE test centers. Choose the option that suits you best when you book your seat.
What official training is recommended for the Marketing-Cloud-Advanced-Cross-Channel exam?
Salesforce recommends the following training resources for the Salesforce Marketing Cloud Advanced Cross Channel exam:
Official courses build the foundation; the 102 practice questions from Getcertkey then show you how that knowledge is examined, so the two work best together.
Can I try the Marketing-Cloud-Advanced-Cross-Channel practice questions before I buy?
Yes. Getcertkey provides a free Marketing-Cloud-Advanced-Cross-Channel PDF demo so you can review the question style and answer quality before purchasing. Every purchase also includes 365 days of free updates — if Salesforce revises the exam during that period, the updated material reaches you at no cost. Once the free-update year ends, you can extend your update service at a 50% discount.
What if I fail the Marketing-Cloud-Advanced-Cross-Channel exam, and how is my order delivered?
Every Salesforce Marketing Cloud Advanced Cross Channel purchase on Getcertkey is covered by a 100% money-back guarantee with clear conditions: if you take the corresponding exam within 60 days of your purchase and do not pass, you can claim a full refund by submitting a scanned copy of your exam enrollment slip and your official score report as a PDF within two days of the exam date; claims are processed within seven days of submission. The guarantee does not apply to exams taken within three days of purchase, to material that was downloaded but never used in an exam attempt, or to free products and expired orders, and the candidate name must match the payer name. If you would rather not take a refund, you can instead exchange your purchase for two free exam preparation products of equal value and keep the update service on your original product.
Delivery is instant: your download is sent to your email within one minute of payment, with no limit on how many computers you may install the material on. If nothing arrives within two hours, check your spam folder and contact customer service for help.
What topics are covered in the Marketing-Cloud-Advanced-Cross-Channel exam?
The Salesforce Marketing Cloud Advanced Cross Channel exam blueprint is organized into 8 domains. The first three are:
- Einstein for Marketing Cloud — 23% of the exam
- Distributed Marketing — 2% of the exam
- Triggers — 7% of the exam
For the complete domain-by-domain breakdown, scroll up to the full exam topics outline above and use it to plan how you distribute your study time.
Salesforce Marketing Cloud Advanced Cross Channel Sample Questions:
Question 1
28, Whit are the functionalities of ad studio. Select multiple.
A. Iinkedin Company match.
B. myspace user match.
C. facebook advanced match.
D. linkedin user match.
E. tiktok user match.Ez
Question 2
Which three features are supported in MC Advertising Studio?
A. Linkedin user matching
B. LinkedIn company matching
C. Myspace user matching
D. Tiktok user matching
E. Facebook advanced match
Question 3
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
A. Some automation activity is using the inbox message
B. The message has already been sent. (once started to send cannot mark as inactive)
C. The message is already scheduled/active
Question 4
Which three statements are true for MC Behavioral Triggers?
A. Behavioral Triggers require a catalog of assets
B. Collect tracking code is necessary to use Behavioral Triggers
C. Behavioral Triggers are mandatory for Commerce Cloud integrations.
D. Behavioral Triggers can be triggered from interactions with both Content and Products
E. Behavioral Triggers are not editable
Question 5
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
A. Low battery
B. SMS sent to landline number
C. out of cellular network coverage
D. mobile is in another call
E. switched off
Solutions:
| Question 1 Answer: A,C,D | Question 2 Answer: A,B,E | Question 3 Answer: B | Question 4 Answer: A,B,D | Question 5 Answer: B,C,E |
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