PDF Version DemoMarketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Explain the management of subscriptions.
- Work and solve scenarios using the REST and SOAP API.
- Enter the basic SQL, including join instructions.
- Configure and install data models (data extensions, shared data extensions, contact model).
- Configure data import.
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Create dynamic and customized marketing resources using different scripting languages.
- Works with clients and platform data (SQL, views, sending registration).
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Marketing Cloud Developer Certification Exam formate below
- Length of Examination: 105 minutes
- Number of Questions: 60
- Language: English
- Format: Multiple choices, multiple answers
- Passing score: 63%
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management | 22% | - Data impact from operations like Contact Delete - Import activities and file formats - Data extraction methods and send logs - SQL queries and best practices for data extensions |
| Topic 2: API | 22% | - API objects, methods, and routes (REST & SOAP) - OAuth authentication and access token usage - Response handling and error management |
| Topic 3: Data Modeling | 14% | - Configure account Contact model - Understand contact record relationships across channels - Explain Contact Delete process and impact - Differentiate data extension types and uses |
| Topic 4: Programmatic Languages | 35% | - AMPscript syntax, functions, and processing - Server-Side JavaScript (SSJS) usage and best practices - Programmatic subscriber exclusion and dynamic content - Implement development best practices |
| Topic 5: Security | 7% | - Data security options and controls - Security best practices in Marketing Cloud |
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