Oracle Marketing Cloud 1Z0-1031

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How are look-alike models produced?

A) They are built by data partners using complex algorithms of multiple data attributes.
B) They are built within the platform using logic to connect audiences.
C) They are built by ingesting online data from partner sites.
D) They are built by creating audiences from categories with high index values.
E) They are built by identifying targets with the highest action rate on the Funnel Analysis report.

2. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Full agency control
C) Horizontal regional empowerment
D) Global DMP nerve center
E) A single seat shared by all regions

3. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Paste a pixel campaign delivery.
B) JSON return tag
C) Batch server data transfer
D) Real-time server data transfer
E) User Data API

4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Full agency control
C) Horizontal regional empowerment
D) Global DMP nerve center
E) A single seat shared by all regions

5. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Set up logic if user qualifies for multiple audience segments.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Ensure client is enabled on Match Multiplier.
D) Place BlueKai JSON tag in header of page before page content loads.
E) Recommend leveraging Broad match where possible.

Solutions: