Salesforce Accredited Professional Certification AP-215

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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

A) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
B) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
C) EXTRACT(csv[campaign_name'],-,0)
D) LEFT(EXTRACT(csy['campaign_name]],~',0),3)
E) EXTRACT(csv[campaign_name!;@',1)

2. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

What three advantages are gained when using Patterns & Data Classification as the harmonization method for creating the Objective field?

A) Performance (Performance when loading a dashboard page)
B) Scalability
C) Use of code
D) Processing (processing time when loading relevant data streams)
E) Ease of Maintenance

3. The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 4
B) 3
C) 0
D) 1

4. An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?

A) Patterns
B) Vlookup 0
C) Data Fusion
D) Calculated Dimensions
E) Mapping formula

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" + Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

A) Confirmed Interest
B) Interest
C) Interest & Registered
D) Registered
E) Confirmed Interest & Registered

Solutions: