Salesforce Marketing Cloud Email Specialist EEB-101

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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Schedule an automation to refresh the filter activity each day.
B) Configure the filter DE to auto-refresh dally in properties.
C) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

2. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Configure Content Blocks to only be usable within approved templates.
B) Under user permissions, select limited template access.
C) Configure restrictions within a Content Area for approval block types

3. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Delete the subscriber from All Subscribers
B) Use the complaint exclusion list on future sends.
C) Add the subscriber to the auto-suppression list.

4. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
B) Use a Guided Send to perform a test send to Internal users using subscriber data.
C) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

5. A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Fire Event
B) Import File
C) File Transfer

Solutions: