Not sure a study set is what you need? Download the free JB-101 demo from Getcertkey and review a sample of the Salesforce Journey Builder 101 practice questions before you spend anything — the 2026 edition is ready to try today.
Salesforce JB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Journey Builder 101 |
| Exam Number: | JB-101 |
| Exam Duration: | 90 minutes |
| Exam Price: | $200 USD |
| Available Languages: | English |
| Real Exam Qty: | 55-60 |
| Passing Score: | 65%-70% |
| Certificate Validity Period: | 2 years |
| Exam Format: | Multiple-select, Multiple-choice |
| Related Certifications: | Salesforce Marketing Cloud Consultant Marketing Cloud Administrator |
| Recommended Training: | Salesforce University Journey Builder Training Trailhead: Manage Campaigns with Journey Builder |
| Exam Registration: | Webassessor Exam Scheduling Salesforce Certification Registration |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Basic knowledge of Salesforce Marketing Cloud; recommended completion of Email Essentials (EEB101) or equivalent experience |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/jb-101 |
Salesforce JB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Activities and Logic | 30% | - Update Contact and External API - Message Activities: Email, SMS, Push - Flow Control: Wait, Decision, Split |
| Topic 2: Testing, Validation and Deployment | 12% | - Validation and Error Handling - Preview and Test Mode - Activation and Versioning |
| Topic 3: Monitoring and Optimization | 8% | - Troubleshooting Common Issues - Journey Analytics and Reporting |
| Topic 4: Journey Builder Fundamentals | 25% | - Access Permissions and Security - Overview of Journey Builder - Architecture and Data Model |
| Topic 5: Entry Sources and Audience | 25% | - Entry Events and Triggers - Segmentation and Filtering - Data Extensions and Contact Builder |
Common Questions About the Salesforce JB-101 Exam
What is the Salesforce Journey Builder 101 exam all about?
The JB-101 exam is the official Salesforce exam behind the Marketing Cloud Journey Builder Specialist certification, validating the skills measured by the Salesforce Journey Builder 101 credential. It sits at the Specialist level of the Salesforce certification program. It also connects to Salesforce Marketing Cloud Consultant, Marketing Cloud Administrator, so the knowledge you build here carries over to those tracks as well.
How many questions are on the JB-101 exam, and how much time do I get?
The JB-101 exam contains 55-60 questions to be completed within 90 minutes. Before exam day, divide the available time by the question count to work out a comfortable per-question pace, and mark any item that eats into it so you can return later instead of getting stuck. Timed sessions in the Getcertkey test engines make that pacing automatic — run at least two full-length mock exams under the clock so time pressure never becomes the reason you drop points.
What score do I need to pass the JB-101 exam, and what does it cost?
The passing score for the JB-101 exam is 65%-70%, and the official registration fee is $200 USD. Retakes are not discounted — every new attempt means paying the full fee again — so it pays to measure yourself before you book. Work through the 0 practice questions on Getcertkey, sit a timed practice test, and schedule your exam only when your scores are consistently comfortable. That simple habit is the cheapest exam strategy there is.
Are there any prerequisites for the JB-101 exam?
Basic knowledge of Salesforce Marketing Cloud; recommended completion of Email Essentials (EEB101) or equivalent experience Requirements can change when Salesforce revises its certification program, so confirm the current eligibility rules on the official exam page before you register.
How do I register for the JB-101 exam?
You can book the Salesforce Journey Builder 101 exam through the official registration channels below:
As for delivery, the exam is offered in the following format: Online proctored or onsite testing center. Choose the option that suits you best when you book your seat.
What official training is recommended for the JB-101 exam?
Salesforce recommends the following training resources for the Salesforce Journey Builder 101 exam:
Official courses build the foundation; the 0 practice questions from Getcertkey then show you how that knowledge is examined, so the two work best together.
Can I try the JB-101 practice questions before I buy?
Yes. Getcertkey provides a free JB-101 PDF demo so you can review the question style and answer quality before purchasing. Every purchase also includes 365 days of free updates — if Salesforce revises the exam during that period, the updated material reaches you at no cost. Once the free-update year ends, you can extend your update service at a 50% discount.
What if I fail the JB-101 exam, and how is my order delivered?
Every Salesforce Journey Builder 101 purchase on Getcertkey is covered by a 100% money-back guarantee with clear conditions: if you take the corresponding exam within 60 days of your purchase and do not pass, you can claim a full refund by submitting a scanned copy of your exam enrollment slip and your official score report as a PDF within two days of the exam date; claims are processed within seven days of submission. The guarantee does not apply to exams taken within three days of purchase, to material that was downloaded but never used in an exam attempt, or to free products and expired orders, and the candidate name must match the payer name. If you would rather not take a refund, you can instead exchange your purchase for two free exam preparation products of equal value and keep the update service on your original product.
Delivery is instant: your download is sent to your email within one minute of payment, with no limit on how many computers you may install the material on. If nothing arrives within two hours, check your spam folder and contact customer service for help.
What topics are covered in the JB-101 exam?
The Salesforce Journey Builder 101 exam blueprint is organized into 5 domains. The first three are:
- Journey Builder Fundamentals — 25% of the exam
- Testing, Validation and Deployment — 12% of the exam
- Journey Activities and Logic — 30% of the exam
For the complete domain-by-domain breakdown, scroll up to the full exam topics outline above and use it to plan how you distribute your study time.
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