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IBM M2080-658 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sales Positioning & Competitive Differentiation | 20% | - Competitive landscape and advantages - Use cases and success scenarios - Key benefits and ROI metrics |
| IBM DemandTec Solution Overview | 25% | - Target industries and customer segments - Key business challenges addressed - DemandTec platform and core value proposition |
| Promotion & Trade Optimization | 30% | - Strategic Trade Planning - Retailer and manufacturer collaboration - Total Trade Optimization bundle - Promotion Optimization |
| Pricing Optimization Solutions | 25% | - Markdown Optimization capabilities - Price elasticity and analytics - DemandTec Price Optimization |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
1. Consumer demand is driven by many influencing factors including all but which of the following?
A) Price of complimentary products
B) Every day price of the product
C) Price of substitute products
D) Profit margin of the product
2. Which DemandTec CP offerings allow a CP to optimize marketing investments across brands and tactics?
A) Advanced Deal Management
B) Strategic Marketing Planning
C) Strategic Trade Planning
D) Customer Trade Planning
3. A fundamental advantage of DemandTec's Total Trade Optimization offering is the ability for retailers and manufacturers to collaborate on one version of the truth. This is a result of which capability in DemandTec's offering?
A) Advanced analytics and science
B) Professional services
C) Cloud based business model
D) Easy to use interface
4. DemandTec Strategic Marketing Planning is typically targeted at CPGs with annual revenues over?
A) $500 Million
B) $50 Million
C) $1.5 Billion
D) $250 Million
5. The DemandTec Total Trade Optimization bundle consists of five core components designed to enable all but which of the following benefits?
A) Lower process inefficiencies
B) Increased margins
C) Improved retailer collaboration
D) Better plans and sales forecasts
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |


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