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Salesforce Marketing Cloud Consultant MCC-201

MCC-201

Exam Code: MCC-201

Exam Name: Marketing Cloud Connect Essentials

Updated: Nov 01, 2026

Q&A Number: 157 Q&As

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Salesforce MCC-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Synchronized CRM Data: This section of the exam measures the skills of a Data Integration Specialist and focuses on using Salesforce CRM data within Marketing Cloud. It covers the process of syncing data through Contact Builder, segmenting audiences using filters and SQL queries, creating Data Extensions, and using this information to build and test journeys in Journey Builder.
Topic 2
  • Marketing Cloud Connect Configuration: This section of the exam measures the skills of a Salesforce Administrator and covers the process of setting up a connection between Marketing Cloud and Salesforce. Candidates should understand the technical requirements, setup steps, terminology, and prework necessary to link accounts and allow data and functionality to flow between the systems.
Topic 3
  • Journey Builder: This section of the exam measures skills of a Journey Optimization Strategist and covers creating and managing customer journeys using Sales and Service Cloud activities. Candidates are expected to know how to track marketing interactions, automate reports, and view insights both within Marketing Cloud and Salesforce. The section also includes building dashboards to visualize performance and engagement metrics across campaigns.

Reference: https://trailheadacademy.salesforce.com/classes/mcc201-link-your-salesforce-data-using-marketing-cloud-connect#

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