Adobe Marketo Engage AD0-E560

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Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A) Create a custom Javascript on the frontend webpage to verify data before form submission
B) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
C) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
D) In the Admin section, select the field and enable the "Block Field Updates" feature

2. A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A) As this is a program that captures new names, recommend that the event program be created in the Default workspace
B) Move the form in the Default workspace so it can be shared by different countries
C) Verify that the form is capturing the correct fields
D) Recommend that the global form in the design studio be created

3. Which element is critical to evaluate when reviewing a Marketo instance?

A) Data quality in the lead database
B) The quantity of marketing campaigns
C) The number of cloned assets
D) The number of landing pages

4. Which campaign logic is most suitable for nurturing early-stage leads?

A) Smart Campaign Triggers
B) Batch Campaigns
C) Engagement Streams
D) Static Lists

5. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A) Original Source Type and Original Source Info
B) Registration Source Type and Registration Source Info
C) Original Referrer and Original Search Phrase
D) Person Source and Inferred Source Type

Solutions: