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Salesforce Advanced-Cross-Channel Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Exam Price: | USD 150 |
| Exam Format: | Multiple Choice, Multiple Select, Scenario-based |
| Related Certifications: | Salesforce Accredited Professional |
| Real Exam Qty: | 40 |
| Available Languages: | English |
| Exam Duration: | 60 minutes |
| Passing Score: | 67% (27 out of 40) |
| Sample Questions: |  |
| Exam Way: | Online (Kryterion Webassessor or Pearson VUE) |
| Pre Condition: | None |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/accreditedprofessionaloverview |
Salesforce Advanced-Cross-Channel Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Distributed Marketing | ||
| Integrating and Optimizing Marketing Campaigns Across Channels | - API integrations - Data synchronization - Campaign automation | |
| Aligning Cross-Channel Marketing with Business Objectives | - Change management - Goal setting - Stakeholder management | |
| Ad Studio | ||
| Einstein for Marketing Cloud | 22.5% | |
| Mobile (SMS/Push) | ||
| Interaction Studio | ||
| Cross-Channel Marketing Strategies and Tactics | - Campaign planning - Multi-touch attribution - Channel selection | |
| Journey Orchestration | ||
| Measuring and Reporting on Cross-Channel Marketing Performance | - KPI selection - Dashboarding - Data visualization | |
| Triggers | ||
| Leveraging Customer Data and Analytics for Personalization | - Segmentation - Predictive modeling - Data management | |
| Social Studio |
Common Questions About the Salesforce Advanced-Cross-Channel Exam
What is the Salesforce Advanced Cross Channel Accredited Professional exam all about?
The Advanced-Cross-Channel exam is the official Salesforce exam behind the Accredited Professional certification, validating the skills measured by the Salesforce Advanced Cross Channel Accredited Professional credential. It sits at the Professional level of the Salesforce certification program. It also connects to Salesforce Accredited Professional, so the knowledge you build here carries over to those tracks as well.
How many questions are on the Advanced-Cross-Channel exam, and how much time do I get?
The Advanced-Cross-Channel exam contains 40 questions to be completed within 60 minutes. Before exam day, divide the available time by the question count to work out a comfortable per-question pace, and mark any item that eats into it so you can return later instead of getting stuck. Timed sessions in the Getcertkey test engines make that pacing automatic — run at least two full-length mock exams under the clock so time pressure never becomes the reason you drop points.
What score do I need to pass the Advanced-Cross-Channel exam, and what does it cost?
The passing score for the Advanced-Cross-Channel exam is 67% (27 out of 40), and the official registration fee is USD 150. Retakes are not discounted — every new attempt means paying the full fee again — so it pays to measure yourself before you book. Work through the 104 practice questions on Getcertkey, sit a timed practice test, and schedule your exam only when your scores are consistently comfortable. That simple habit is the cheapest exam strategy there is.
Are there any prerequisites for the Advanced-Cross-Channel exam?
None Requirements can change when Salesforce revises its certification program, so confirm the current eligibility rules on the official exam page before you register.
Can I try the Advanced-Cross-Channel practice questions before I buy?
Yes. Getcertkey provides a free Advanced-Cross-Channel PDF demo so you can review the question style and answer quality before purchasing. Every purchase also includes 365 days of free updates — if Salesforce revises the exam during that period, the updated material reaches you at no cost. Once the free-update year ends, you can extend your update service at a 50% discount.
What if I fail the Advanced-Cross-Channel exam, and how is my order delivered?
Every Salesforce Advanced Cross Channel Accredited Professional purchase on Getcertkey is covered by a 100% money-back guarantee with clear conditions: if you take the corresponding exam within 60 days of your purchase and do not pass, you can claim a full refund by submitting a scanned copy of your exam enrollment slip and your official score report as a PDF within two days of the exam date; claims are processed within seven days of submission. The guarantee does not apply to exams taken within three days of purchase, to material that was downloaded but never used in an exam attempt, or to free products and expired orders, and the candidate name must match the payer name. If you would rather not take a refund, you can instead exchange your purchase for two free exam preparation products of equal value and keep the update service on your original product.
Delivery is instant: your download is sent to your email within one minute of payment, with no limit on how many computers you may install the material on. If nothing arrives within two hours, check your spam folder and contact customer service for help.
What topics are covered in the Advanced-Cross-Channel exam?
The Salesforce Advanced Cross Channel Accredited Professional exam blueprint is organized into 13 domains. The first three are:
- Measuring and Reporting on Cross-Channel Marketing Performance
- Einstein for Marketing Cloud — 22.5% of the exam
- Integrating and Optimizing Marketing Campaigns Across Channels
For the complete domain-by-domain breakdown, scroll up to the full exam topics outline above and use it to plan how you distribute your study time.
Salesforce Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
Where to create topic profiles in command center?
A. social admin
B. social automate
C. command center
Question 2
What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?
Choose 3 answers
A. EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.
B. EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
C. Salesforce trains each customer ' s model using only that customer ' s data.
D. EEF analyzes 360 days of historical data to determine the right frequency of communication.
E. EEF uses only commercial send data. Transactional sends are not considered in modeling.
Question 3
Can Social Studio ' s Sentiment Model be customized? 01m 05s
A. No, this is a managed service provided by only by Salesforce.
B. Yes, after you have loaded your Twitter certification number.
C. Yes, customization options are available in Admin
D. No, the sentiment is driven by Einstein calculations.
Question 4
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers
A. Use an ETL tool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
B. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
C. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
D. Do not use a filter in the entry source to filter more than 50% of your contacts
E. Make sure you are connected to a fiber internet connection.
Question 5
What is true about Einstein engagement frequency (EEF). Select 3
A. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
B. EEF uses only commercial send data not transactional
C. It uses last ISO days engagement data
D. The model uses data available only in your account
Solutions:
| Question 1 Answer: A | Question 2 Answer: B,C,D | Question 3 Answer: D | Question 4 Answer: A,C,D | Question 5 Answer: A,B,D |
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