Microsoft MB-220 Exam Syllabus Topics:

Topic	Details
Configure marketing applications (20-25%)
Configure organization settings	- configure administration settings including LinkedIn Lead Gen and quota limits - configure data sources for synchronization - create and manage templates - configure portal integration - configure landing page settings - configure domain authentication - configure data protection tools - configure social media - configure webinar providers
Configure marketing settings	- configure matching strategies - configure marketing email settings - configure customer journey settings - configure opt-in settings - configure email deduplication settings - configure lead scoring settings - configure required options for publishing journeys - create and configure marketing calendars - manage assets and content settings
Manage insights	- analyze contact insights - analyze lead insights - analyze segment insights - analyze customer journey insights - analyze email insights - analyze lead scoring model insights - analyze marketing page insights - analyze marketing form insights - analyze website insights - analyze redirect URL insights
Manage segments and lists (10-15%)
Create and manage segments	- determine segment type - create market segments - create segments using Natural Language Query - configure dynamic segments using Designer - combine segments using union, exclude, or intersect logic - create segments from external sources using customer insights
Create and manage subscription centers and lists	- determine usage scenarios for subscription lists - create a subscription list - add a subscription list or lists to a form - create a segment based on a subscription list - create a subscription center marketing page - understand how and where to publish subscription centers
Create and manage marketing forms and pages (10-15%)
Create marketing forms	- determine which marketing form type to use - determine form requirements and limitations - create a marketing form using a template - create landing forms and pages
Create and manage marketing pages	- create marketing pages - add content to marketing pages - add forms to content blocks - apply a style to marketing pages - integrate marketing pages with marketing emails - preview and validate marketing pages - publish marketing pages - monitor visitors to marketing pages
Manage leads, contacts, and accounts (5-10%)
Create and manage leads	- create leads - synchronize leads from LinkedIn
Create and manage accounts and contacts	- create and manage accounts - create and manage contacts - manage activities
Create and manage marketing emails (5-10%)
Create email messages	- create an email message by using a template - define mandatory fields for email messages - add dynamic content to email messages
Manage email messages	- define message requirements - preview messages by using the Basic and Inbox options - check Spam Scores - design and run A/B tests on email messages - validate and publish messages
Manage customer journeys (10-15%)
Create customer journeys	- determine content types required for a customer journey - create a customer journey by using a template - implement actions - implement targets - implement flow control for customer journeys
Publish and manage customer journeys	- configure required options for publishing journeys - check customer journeys for errors - publish a customer journey
Manage events and webinars (10-15%)
Create and configure events and webinars	- create an event team - set up venues and sessions including internal and external tracks - set up speakers - configure webinar options - configure event website - create and manage event forms - create stream events on Microsoft Teams - set up event agenda
Manage events and webinars	- create event invitations, banners, and social media posts - Manage event registration, including attendee check-in. - manage speakers, registration, waitlists, and attendees - manage sponsors, vendors, logistics, and accommodations - record and view financial information for events
Configure Dynamics 365 Customer Voice (10-15%)
Create surveys	- create a theme and upload images - add pages to a survey and personalize data - identify survey question types - add survey questions - determine respondent types - determine submission options
Preview, test, and publish surveys	- add surveys to emails - add surveys to a webpage - add surveys to customer journeys - clone, import, and translate surveys
Manage survey responses	- view a summary of survey results - analyze survey responses - implement conditional logic for survey actions

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What career prospects are associated with this associate-level certification?

After passing the Microsoft MB-220 exam, you will be several steps towards obtaining the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The certificate qualifies a professional to apply for a wide range of job roles, including:

Enterprise Architect
IT Site Support Technician
Software Engineer
IT Manager
Business Analyst

This is one of the most highly-valued certifications in the IT industry. The specialists with this certificate can get an average salary of between $66,000 and $114,000 per annum.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft MB-220 Exam Syllabus Topics:

Section	Objectives
Analyze marketing performance	- Marketing analytics and insights 1. Dashboards and reports 2. Customer engagement metrics
Manage events and leads	- Lead qualification and scoring 1. Define lead scoring models 2. Convert and nurture leads - Event planning and execution 1. Configure event registration 2. Track event participation
Configure Microsoft Dynamics 365 Marketing	- Manage security and permissions 1. Configure user access for marketing features 2. Assign security roles - Set up marketing application settings 1. Configure marketing email and domains 2. Configure business units and organizational settings
Design and manage marketing content	- Create marketing emails 1. Email templates and personalization 2. A/B testing and tracking - Manage customer journeys 1. Journey design and orchestration 2. Trigger-based automation
Manage marketing information	- Manage leads and contacts 1. Contact segmentation and profiling 2. Lead lifecycle management - Segment customer data 1. Advanced segmentation rules 2. Static and dynamic segments

Microsoft Dynamics 365 MB-220

About Microsoft MB-220 Exam Braindumps

Microsoft MB-220 Exam Syllabus Topics:

Configure marketing applications (20-25%)

Manage segments and lists (10-15%)

Create and manage marketing forms and pages (10-15%)

Manage leads, contacts, and accounts (5-10%)

Create and manage marketing emails (5-10%)

Manage customer journeys (10-15%)

Manage events and webinars (10-15%)

Configure Dynamics 365 Customer Voice (10-15%)

What career prospects are associated with this associate-level certification?

Microsoft MB-220 Exam Syllabus Topics:

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