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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Automation and Journey Orchestration | - Automation Studio
|
| Topic 2: Email Marketing and Content Creation | - Personalization and dynamic content
|
| Topic 3: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 4: Data Management and Integration | - Data Extensions and Contact Builder
|
| Topic 5: Tracking, Reporting, and Optimization | - Analytics and reporting
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
A) True
B) False
2. LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?
A) Page actions
B) Tracker domain
C) Custom redirects
D) IP allowlist
3. It is recommended that Email Preference Center should use more than one page level depth
A) True
B) False
4. What is true about scoring?
A) It is not possible to reset a prospect's score to 0.
B) Salesforce opportunities can influence a prospect's score.
C) Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
D) Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
5. You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use?
A) Segmentation Rule
B) Dynamic List
C) Automation Rule
D) Completion Action
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
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